Founder & CEO, Project Futurus
Queenie is the Founder
& CEO of The Project Futurus, a social enterprise that is committed to
promoting the future of aging. Queenie is also the Managing Director at Culture
Homes and Forward Living overseeing elderly service and experience innovation.
In addition, Queenie is an appointed Enterprise Advisor at CLAP@JC for year
2020-2022.
Prior to joining eldercare
industry, Queenie had worked as a global brand strategist for almost a decade
specializing on brand strategy, design and customer experience. Inspired by the
many possibilities in delivering better aged care, Queenie joins the industry
hoping to transform the way people perceive aged care, while making it relevant
to the consumers of tomorrow through products, service and social
innovation.
Queenie is committed to
channeling her passion, creativity and vision into three main areas: aging
innovation, elders eating with dignity and positive brand building for the aged
care industry.
Queenie holds a Bachelor
Degree in Marketing and Information Systems from the University of Washington.
She is also a certified Personal Care Worker.